Field notes from running AI
for local businesses.
Practical writing on AI operations, reputation management, and what actually works for small businesses.
Why approval-only AI is the…
Strategy4 min readMay 2026
Why approval-only AI is the only kind small businesses can trust
Full automation sounds good until the AI apologizes to a customer you shouldn't apologize to.
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The real cost of an…
Tactics3 min readMay 2026
The real cost of an unanswered missed call
A missed call isn't a voicemail. For most local businesses, it's a closed door.
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A field guide to Google…
Tactics4 min readMay 2026
A field guide to Google review replies that don't sound like a chatbot
Customers can tell. Here's what makes a reply feel human — and why it matters more than you think.
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The 2026 Local Business AI…
Strategy5 min readMay 2026
The 2026 Local Business AI Playbook
How approval-only AI gives small business owners back 12 hours a week — without handing over the keys.
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How a Boston Salon Reclaimed…
Case Study4 min readMay 2026
How a Boston Salon Reclaimed 12 Hours a Week
One owner. Six agents. Zero new hires.
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Monthly field notes on AI for local businesses. No fluff.
Storrow Collective
AI-managed operations for local businesses.
Boston, MA & Seattle, WA
Boston, MA & Seattle, WA