Operations software · Approval-first AI

Run the whole job

in one system.

Storrow replaces the stack of tools most local service businesses cobble together — scheduling, invoicing, crew, customer follow-up — in one system. On the growth side, six agents handle the writing: review replies, lead follow-up, Google posts, outreach. Every message is a draft until you approve it.

Tour the dashboard
4–5tools replaced
6AI agents inside
7 daysguided pilot
100%approval control
Command Center
All systems go
Agent Status
R
Reviews
running
G
Google Biz
running
L
Lead F/U
running
O
Outreach
running
B
Booking
running
W
Website
running
This Week
14
Reviews
8
Leads
3
Booked
2
Pending
2 drafts need your approval
Review →
Tools replaced
4–5
in one system
Approval queue
Ready for review
System Activity
Live
Job scheduled
Oak Street Salon · tomorrow 2pm
Invoice sent
South End Cuts · $420 deposit
Review replied
Beacon Hill Wellness · 2 min ago
Lead followed up
Missed call from 617 area · 3hr ago
New 5-star review
Awaiting your approval
Every customer-facing action shown here required your approval before sendingSee your dashboard →
Built for the work

The job doesn't

stop at the sale.

Someone still has to schedule the crew, send the estimate, chase the invoice, and answer the review that came in at 11pm. Storrow runs that whole stretch — and drafts the messages so you're only ever approving, never writing.

Technician working from a ladder truck
Contractors
Plumber repairing a pipe in a wall
Plumbing & HVAC
Salon interior with styling chairs
Salons & Spas
ContractorsPlumbing & HVACSalons & SpasRestaurantsGyms & FitnessReal EstateSix workflow packs, one system
The dashboard, not just the pitch

Four screens. One real system.

This is what runs behind every job — illustrative data, real screens.

Command Center
Every agent's status and this week's numbers, at a glance.
R
Reviews
running
G
Google Biz
running
L
Lead F/U
running
O
Outreach
running
B
Booking
running
W
Website
running
14
Reviews
8
Leads
3
Booked
2
Pending
2 drafts need your approval
Review →
How it works

Three steps, then it just runs.

01

We set it up on your business

Pick your trade and we load the workflow pack built for it — scheduling, estimates, invoicing, the follow-up rules. Connect Google, your calendar, and your phone line. Seven-day guided pilot, not a self-serve signup you abandon on day two.

Setup · guided
02

The system drafts, you approve

Missed a call at 4pm? A text is already written. Review came in overnight? The reply is waiting. Everything customer-facing lands in one approval queue — approve, edit, or reject. Nothing sends on its own, ever.

Daily · approval-first
03

You see exactly what it gave back

Hours saved, dollars saved, response times — calculated only from work you actually approved, with the math shown line by line. No vanity metrics, no invented numbers.

Monthly · proof
Built for owner-operated service businesses
Missed-call recovery
Estimate follow-up
Review replies
1
shared approval queue
<5 min
response-time target
7 days
guided pilot
100%
approval control
<0 minTarget
missed-call response goal
0%Control
customer-facing work reviewed
0 queue
for leads, reviews, and follow-ups
Six jobs, handled

The work between a new lead and a repeat customer. In one queue.

Each agent drafts a specific kind of work. Nothing public leaves the queue until you approve it.

01

Review Management

Every review reply drafted in your voice, ready for approval.

Google review notifications collected in one workflow
Drafts matched to your business tone
Approve, edit, or reject every response
Low ratings flagged for a closer look
Copy-ready replies while direct posting is connected

1 in 3 customers reads replies before choosing.

02

Google Business

Weekly posts, updated hours, Q&A — all handled without a single email from you.

Two GBP posts per week, fully drafted and scheduled
Holiday hours, specials, and event announcements
Google Q&A monitoring and responses
Competitor visibility tracking
Monthly GBP performance report

Businesses posting twice a week get 4× more profile views.

03

Lead Follow-Up

Turn a missed call or estimate request into a fast, personal follow-up draft.

Source-aware follow-up drafts for each new lead
Estimate requests organized in one queue
Approve or edit before any message is sent
Lead status and history kept together
Direct SMS sending activated deliberately per pilot

80% of customers go with the first business that responds.

04

Outreach

Targeted outreach to new prospects in your area, running in the background.

AI-researched prospect lists for your exact customer type
Personalized cold email sequences — sounds human, not automated
Follow-up timing managed automatically
Reply detection pauses sequences the moment someone responds
Weekly outreach performance summary

Personalized outreach gets 3× more replies than generic templates.

05

Booking

Bookings flow from every touchpoint directly into your calendar.

Booking links embedded in every AI response
Calendar sync with Google, Square, and Vagaro
Automated reminder SMS before every appointment
Cancellation and reschedule handling
No-show follow-up drafted automatically

Automated reminders reduce no-shows by up to 30%.

06

Website

Your website stays current — without you sending a single update request.

Content and copy updates on your timeline
New service pages built when you expand
SEO improvements as part of monthly care
Performance and uptime monitoring
Design refresh included annually

An outdated website is the #1 reason warm leads drop off.

FAQ

Questions we always get

Never. Every draft appears in your approval dashboard first. Nothing goes live until you approve it. You can read it, edit it, or reject it entirely — with one click.

Most clients are fully live within 7 days of signing up. We handle the configuration, integrations, and brand voice training. You don't need to touch anything technical.

You edit any draft directly in your dashboard before it posts. Over time, the AI gets better at matching your voice. You can also reject drafts and leave notes on what you'd prefer instead.

Salons, restaurants, gyms, med spas, contractors, wellness centers, dental practices, real estate agents, auto shops — any service business that wants to respond faster and show up better online.

A VA works business hours. Your AI works 24/7, responds in minutes, and logs every action in your dashboard. And unlike a VA, it scales without adding cost.

Still have a question? Ask directly.

👤
Shan Alman
Founder
Storrow Collective
From the founder
"I started Storrow because the useful part of AI isn't another chatbot. It's getting the reviews, follow-ups, and Google posts off an owner's list. I run the system. They approve the work. That's the whole job."
Read the full letter
Boston · South Shore · Seattle

Twenty minutes to find out
if this actually fits.

No pitch deck. We look at your actual setup, and if Storrow isn't right for how you work, I'll say so.

Tour the dashboard